Conversion rate calculator

What share of your visitors buy, what each visit is worth and how many more sales a better rate would bring.

How it works

Conversion rate is the share of visits that do what you want: buy, sign up or request a quote. Add your average order value to see what each visit is worth, which is the most you could pay to get it.

Conversion = conversions / visits × 100
Revenue per visit = revenue / visits

Frequently asked questions

What is a good conversion rate?

Online shops are usually between 1% and 3%. Compare yourself mostly with yourself, month by month.

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